There’s two things going to happen when somebody buys your e-book:
a. They’re not going to like it. They don’t believe that it answers their questions or they don’t believe that the sales page is accurate, they don’t think you’re a good writer or they don’t agree with you, whatever the case is. So, they’re not going to like it. A very small percentage of those people, in my case it’s 1% of those people will ask for their money back. Okay. Some other percentage, I don’t know, I can guess that the numbers say 30%. Well, let’s just say that 30% will never buy anything from you again.
b. You’re going to have people that like your product. Out of those people, let’s say 70%, I don’t know exactly what the numbers is. So 70% of the people, let’s just assume, that like the product. Okay, one of the problems online is that most people don’t actually use the product. So out this 70%, maybe 10% actually use the product or get something out of it, so the other 10%,would be 7 people, and 63 out of 100 people don’t do anything with the product. They read, they like it, they never use it. Which for them it’s horrible. And really it is for you, too, some of them will buy from you, but you will never be able to move then up through your product funnel if they’re not using your product.
Let’s just say that seven percent of everybody the 10% of the people that like your product use it, get something out of it , and then they want more. Those people you have to move them in to a higher value product you can’t just keep selling them $40 e-books because they’re going to outgrow you.
Now there’s two ways you can do that. You can either have a $500 dollar product. I’m just pulling a number out there 600, 800, or 1000.You either have to have a $500 dollar product or you have to have some kind of continuity program, a coaching program. It really depends on what you’re niche is. Some people’s niches really wouldn’t support coaching, but they would support some kind of a service. Actually, I think a lot of niches can have coaching programs. You know, weight loss, you could easily do a coaching program, and gardening you can easily do a coaching program. Obviously it wouldn’t be a pdf like I use, but you have video that shows somebody how to plant a different kind of plant every single month. Almost every single niche out there you can use some kind of a coaching program. And that coaching program needs to be, say, $100 to $200 bucks a month. And then on top, your last product is going to be something of a higher ticket, say like $1000 and on up to say $5000.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
Tags: ebook
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